Services

What is effective marketing?

• A compelling web presence that appeals to both the “digger” and the “skimmer”

• Information that is backed by relevant content and statistics

• Writing that evokes emotion and meets the needs and wants of the client

• Tailored communication specific to your target audience

• A clear Call To Action (CTA) at every touchpoint

• Most importantly — Marketing equals experimenting and is always evolving

Books

Articles

There’s an incredible amount of knowledge in your head, and probably your heart too, and as a thought leader, why wouldn’t you want to share it? Most people just don’t have the time to write or know how to tackle a book, but teaming up with a skilled ghostwriter could be the answer. Whether it’s a short article or a longer book, your knowledge, and a writer’s skill could be a winning combination.

Course

Content

You can find a course or masterclass on just about anything these days. They are an effective tool for marketing, a source of income, and, more importantly, a tool to share your experience and expertise. Content creation can take a bit of time, but help from an experienced ghostwriter can speed up that process.

Blogs

Why a blog? A well-written blog can encourage and educate your clients, building trust in your expertise and authority. Not only does it have to read well, but it also has to look the part with dynamic headlines and formatting. A consistent blog leaves the reader anticipating your next one and drives traffic to your website without extra effort on your part. With solid SEO, blogs can help your website rank higher in search engines organically. Most people skip over those “sponsored” sites anyway.

Website

Copy

How long do YOU stay on a website’s landing page? In the blink of an eye, your audience decides if it’s worth their time to stay or go. They are either a digger, someone who reads every word, or a skimmer, one who looks for the highlights. A great landing page appeals to both. Your website is your first impression, so how do you want to be seen? Targeted strategies; compelling headlines, emotional connection, SEO, and other copywriting techniques are a must in creating effective web copy.

Email

Sequence

Imagine yourself crafting email after email. How much time just got sucked out of your day? Email marketing is highly effective if it is consistent and timely. As your clear website CTA, your “give me your email address” button, generates a solid email list, you add another touchpoint. A targeted series of emails keep you top of mind, and builds relationships that increases their initial interest and trust in what you have to offer.

Social Media

Social Media ads have several goals. Well-crafted copy can increase your opt-ins, bolster your e-mail list, promote your product or service, and drive traffic to your website. The popularity of social media can work to your advantage in staying relevant and visible. Consistent educational and relevant posts can aid in building your reputation as a thought-leader in your field.

What you’ll get from me:

• Extensive content research

• Search Engine Optimization (SEO) for all copy

• Clear and compelling Call To Action (CTA)

• Two rounds of edits per project

• Timely and professional communication throughout the life of the project