Connection is Everything.
Who Am I?
My passion for brain health comes from first-hand experience with brain injury. My own journey as a brain tumor survivor on a quest to increase my brain health opened my eyes to the ever-challenging struggle to find help. I had an acquired brain injury that resulted in diminished cognitive ability, memory loss, and acute anxiety, and I needed someone to help me understand my new world. My mental health was breaking me. I needed compassion and understanding, as well as the resources to heal and move forward. I set out to find someone highly respected with the expertise I deserved. After an extensive search, I found the connection that changed my life. My desire is to help others with their search, to make it shorter, more informative, and more impactful. My question for myself was, “How do I make an impact?” So, I use my lifelong passion for writing to unite people like me with people like you.
My Approach
I work with my client to understand their desired outcomes, what’s worked and what hasn’t, and what personally motivates them. If our values align and we decide to work together, we’ll strategize and craft a plan to tell their story or elevate their marketing — then I get to work.
Writing is important, but so is research. My own 70-30 rule? Seventy percent research, thirty percent writing.
I start with research. I dig into the pain points of the target audience/client/patient and uncover industry-relevant information that supports the specific project.
Then, I get down to brass tacks and write. My most important goal is to write in the voice of my client, which is critical in showcasing their reputation as an industry expert and thought leader.
I edit the first draft and then work with the client on additional tweaks to polish the final piece.
Let’s have a conversation.
We’ll…
Learn about each other
Identify struggles
Discuss solutions
and, see if we’re a good fit for each other